People who have an interest in technology have hobbies that range from buying the latest gadgets, creating their own technology-based products at home or in the office and computer programming, to name a few. If your business is aiming to reach this technology-driven market, buying advertising space in a technology magazine may help your reach your target customers. Small and large businesses take advantage of advertising opportunities presented through print magazines, but to buy space in an appropriate publication, you must assess the magazines on the market and determine which ones are a good fit to advertise your product or service.
Instructions
1. Consider the product or service you are selling. Technology is a broad field, so determine if there are segments or niches within the industry that may have a greater appreciation for what you are trying to sell. Think about the overall target market you want to reach before you begin the process of buying advertising space in a technology magazine.
2. Determine how much money you have in your advertising budget to devote to buying advertising space. This will help you decide which technology magazines fit your budget as you look through media kits and advertising rates. It will also help you determine the size advertisement you can place and the number of runs you can purchase.
3. Find technological magazines that your target market reads. To do this, you can look at the websites of technology magazines you or your business currently hold subscriptions. You can find advertising rates and media kits in either the "About Us," "Contact Us" or "Advertise with Us" sections on the magazine sites. Other options for finding technology magazines include using Yahoo!'s "Magazines in Yahoo! Directory," Mediabids.com or Writersmarket.com. Enter "technology" in the search bars of these sites. Each site will give you a list of publications that fit your description and a web address for each magazine listed.
4. Review the advertising rates and specs for the magazines you choose. Select the advertisement size and placement option that fits your budget. Contact the advertising department of the magazine by phone or e-mail to determine space availability and to receive an insertion order with the pricing details. You will need to sign the order and submit artwork before your advertisement can run.
Tags: advertising rates, buying advertising, buying advertising space, advertising space, advertising space technology, magazines your, media kits
