Engaging customers with emerging media can increase brand awareness.
Businesses are no longer limited to traditional methods of promotion such as printed marketing materials, thanks to media that connects consumers with tech-savvy companies. With social media and smart phones, businesses can keep customers engaged on a variety of different platforms that are a step above business cards.
Branded Mobile Applications
Businesses are able to tap into an on-the-go market with branded mobile applications that can be downloaded onto smart phone cellular devices. Businesses can build novelty applications such as games or virtual toys, or create a functional application that allows users to interact directly with the product or service, such as ordering food to go from their mobile devices.
Social Media Networking
Social media networking is an industry standard for companies seeking to connect with their target demographics through online community building. While free to set up and use, social media profiles must be regularly maintained in order to be effective. They can offer valuable insight into the needs of prospective and current customers. This form of marketing keeps consumers interested and the conversation about a product or service flowing.
Quick Response Code
Quick response (QR) codes appear as a square black and white bar code. This bar code links to data such as web addresses or text when read by a QR code reader on a device such as a smart phone. The function of a QR code is to provide information quickly by delivering data straight to a mobile device which can lead to increased sales and brand awareness.
E-Mail Marketing
Subscription based e-mail newsletters are a staple of online marketing and allow companies to deliver targeted information direct to their customers' inboxes. This information can be tailored to a customer's previous order history or geographic location, which can bolster a marketing strategy for specific products or services. Newsletters assist in customer retention by providing a means to keep in touch with key accounts while reinforcing branding efforts.
Tags: brand awareness, product service, smart phone, social media
