What You Need to Start a Photography Business
Running a successful photography business is more than just taking good pictures. Marketing, business savvy and computer expertise are essential to success.
Focus
Choose an area of specialization such as portraits, weddings, pets, corporate or stock photography. Establishing your credibility in a specific area traditionally leads to faster growth. Add other areas later.
Equipment
You will need a professional-quality camera (digital is recommended) and a computer with photo-editing software. A printer is helpful but not required as photos can be sent to labs for printing. For studio work, lighting, backgrounds and posing equipment will be needed.
Website
A website allows you to market your business to existing and potential clients. It also provides a storefront for your photographs.
Marketing
While the website provides a marketing channel, others include word of mouth, business cards, promotional photos and free photo shoots to establish yourself in a market area.
Legal Considerations
Examine your financial situation and consult an attorney to determine the best legal structure for your business based on tax considerations and other financial implications.
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