Get your information out with an engaging brochure.
A brochure provides an effective way to disseminate various types of information. The type and depth of the message you intend to send out will play a large part in determining the type of brochure you create. From a simple one-sheet flyer to a more complex trifold or even quadfold brochure, you have a lot of format options at your disposal. By putting careful thought into your brochure's purpose, you can improve its overall quality and effectiveness.
Instructions
1. Consider your audience.Think about who will be reading your information. Design the brochure to fit this audience. If you are creating a brochure for skilled doctors, for example, you may select a more complex and information-rich format than you would were you preparing one for schoolchildren.
2. List the basic information you are going to feature. Use this rough draft to determine the size of your brochure. If your list is lengthy, a trifold or quadfold brochure may be the best option, because these formats give you the most space. If the list is short, a simple flyer would likely function just fine.
3. Decide upon a method of distribution. The way in which you will distribute your brochure will play a part in the format you select. If you intend to mail the brochure, creating a simple postcard-sized option may be the best choice. If, on the other hand, you are going to hand deliver the brochure, you need not feel constrained in your format selection.
4. Have fun with shapes. To make your brochure more engaging, consider adopting an uncommon shape. For example, if your brochure is about the health benefits of fruits, creating a brochure shaped like an apple could make your flyer more engaging.
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