A booth at a fair can be a way to showcase your business or to sell homemade crafts or food. Your booth at a fair acts as your temporary place of business, so the way you set it up is essential to the success of your booth. By practicing some standard fair booth set-up ideas, you can maximize your fair display space to better present your business to the public.
Fair Booth Traffic
Traffic is one of the first things you will need to consider. If you have a choice of location, select an area where you will find shade. On hot days, people are attracted to shady locations. Also, setting up near bathrooms can increase your traffic. The closer you can set up to the entrance of the fair, the better off you will be. If you're too far back, people who tire quickly may not make it to your booth.
Fair Booth Comfort
Since you will be spending a lot of time in your booth, you'll want to be comfortable. Keep lawn chairs on hand so you can sit when you aren't busy. Lawn chairs are ideal because they can be folded and stored away when you do get busy, especially if there is more than one person working your booth. Getting the chairs out of the way will allow you more room to work, but they will be handy when you need them. If possible, set up near electrical outlets so you can operate a fan if it's very hot, a coffee maker or a microwave oven for making snacks.
Three-Sided Set-Up
Set your fair booth up with three sides accessible to the public, if that is an option. First, this can help you feel less enclosed. Second, it will make more room for visitors to your booth who might walk away if the crowd is too big and there is only front access to your booth. By making the front and sides of your booth accessible, you can build a wall in behind you that can be used to display items you're selling or to store items you need. This can also cut down on your losses. It's easier to keep an eye on the front and sides of your booth, but difficult to see behind you without turning away.
Display Ideas
Do your best to show examples of how a product will be used. For instance, if you sell drink holders, put one of the holders on a glass for display. If you sell lighted signs, use your back wall to operate some of your signs. Customers may be more inclined to purchase if you can show them what they are buying being used the way it will be used after purchase.
Market Yourself
Use your fair booth to market your brand. Be sure your logo is displayed. A large banner across the top of your booth with your company name or contact information can be an effective way to attract potential customers, even if they don't visit your booth at the fair. Keep a stack of business cards on the tables around your booth for people to pick up as they walk by. A fair booth isn't just about selling at the fair. It can be used to get your business name and products in the public eye.
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