The breast cancer ribbon is used to spread awareness of breast cancer, a cancer that primarily affects post-menopausal women. The meaning of the breast cancer ribbon is universal, helping families of breast cancer victims unite and spread awareness of breast cancer.
History
Breast cancer ribbons were first distributed in 1991 during the New York City running race to promote breast cancer awareness.
Significance
After watching the success of breast cancer ribbons at the New York City race, Alexandra Penney incorporated it into cosmetics brands to promote Breast Cancer Awareness Month. It is now the universal symbol of spreading awareness of breast cancer.
Effects
The introduction of the breast cancer ribbon boosted breast cancer donations by $25 million dollars. Mammogram screenings have increased by 50 percent.
Benefits
The Susan B. Komen foundation gains over a million dollars each year from use of the ribbon. Companies use the ribbon to promote their own products, paying the foundation for each use.
Concerns
Although The Susan B. Komen foundation gains monetary support from the breast cancer ribbon, critics say women are still not taking preventative measures against breast cancer. The critics include professor Samantha King, who is strongly against how they market the ribbon.
Tags: breast cancer, breast cancer ribbon, awareness breast, awareness breast cancer, breast cancer, cancer ribbon, cancer ribbons
