Use displays to enhance the presentation of your store's merchandise.
Making the most of your merchandise displays can add to the appearance and atmosphere of your retail store, as well as lead to additional sales. By employing a bit of creativity to your merchandising techniques, you'll make your store stand out from your competitors and lead customers to where you want them to go. Merchandise display ideas can include items that are for sale, as well as some that may not be for sale.
Theme
Use a specific or seasonal theme to tie your store's merchandise together. For example, if you operate a craft store and it's October, set up displays of items that can be used to make Halloween decorations in one section and costumes in another. For a department or discount store during football season, display football apparel such as team jerseys in the men's clothing and sporting goods section and tailgating snacks in the snacks section.
Photos
Well placed, appealing photos can entice customers to purchase a product that they can't always see ahead of time. For example, if you operate a seafood restaurant, photos of the more expensive lobster or shrimp dishes placed around the dining area make provoke a customer to order one of these instead of the lower-end fish offerings.
Highlight Impulse Items
Highlight impulse items or sale merchandise by displaying them in a glass case. Enhance the effect by adding internal lighting. If you operate a store where it can take some time for people to get through the checkout line such as a grocery store, display impulse items near the checkout area to encourage additional purchases.
Display Not-for-Sale Merchandise
Create an aura inside your store by displaying related products that are not for sale. For example, if a particular brand of merchandise that you sell has a long and storied history, place vintage items next to the current products. This technique enhances a brand's image and associates your store with a long tradition of excellence.
Popular Items
Display popular items in the back of the store to draw customers through the store. People will take the time to look for the more popular items or will ask where they are located. While they are walking to the back of the store, they may be tempted to browse along the way. Set up displays of impulse items along their path to capture additional sales.
Tags: your store, that sale, additional sales, back store, example operate
